BFSI

Upstox achieved a phenomenal surge in app installations while maintaining an exhilarating average revenue per user of ₹20!

Challenge

Upstox aimed to boost app installs while retaining an average revenue per user of ₹20

Solution

We leveraged Offerdeck strategy to tap relevant audience on key apps/sites and utilized channel while optimizing the campaign in real-time to reduce fraud rate

Results

We tried to reach the Fn0 to M0 10% with ARPU of 30INR

116K+k+

Conversion (ucc_create_m0)

1.16Mn+

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