Unacademy aimed to acquire quality clients while driving a high install-to-registration rate and amplifying new registrations, despite the challenges of navigating a competitive edutech business and keeping user attention in the face of many distractions.
Using the Offerdeck strategy, we were able to reduce the fraud rate by using real-time optimization to suit brand KPIs; reach relevant audience and drive quality user acquisition by utilizing popular ad positions on applications.
First Purchase
ROAS
Registrations
Installs
