To encourage a user's payments for dineout via Swiggy app generating app installs and at the same time retarget the dormant users with zero purchases.
Swiggy Dineout reconnected with their audience who had not made a purchase, motivating them to take action. Sustained real-time performance enhancements were implemented, maintaining consistent ad frequency to prevent fatigue. Compelling creatives elevated the campaign, enticing existing passive users to seize the exciting offers.
First-time Transactors Delivered
App Installs
Registration
