Swiggy aimed to boost its market presence by driving first-order purchases through its mobile app. Swiggy aimed to engage users effectively and foster loyalty, consolidating its position as a top food delivery platform.
"With OfferDeck solution, Swiggy re-engaged their audience who had not yet placed an order, encouraging them to do so. Real-time performance improvement while keeping the ad frequency constant to prevent ad fatigue. Impactful creatives enhanced the campaign while persuading existing passive user to avail the exciting offers"
Consistently delivered outcomes over a period of 6 months
First-time Transactors Delivered
Registration to First Order Value
