Challenge

Stage's primary objective lay in augmenting its subscription base by strategically retargeting dormant users. Through this methodical approach, the company aimed to reignite the interest of these users, ultimately leading to a surge in subscriptions and fostering stronger audience engagement

Solution

"Taking into consideration the supported dialects by the Stage app, the campaign was exclusively activated by Vserv OfferDeck in the regions of Haryana and Rajasthan to optimize results and resonate better with the target audience We leveraged popular ad spots on apps and sites to reach the relevant audiences for the campaign. We leveraged regional creatives for better retargeting."