Niyo Global wanted to attract quality customers while driving a high install and maximize card sales, despite the challenge of navigating a competitive credit card industry and maintaining user interest in the face of multiple distractions.
We were able to target an appropriate age range and promote excellent user acquisition by taking advantage of famous ad spots in apps. To lower fraud rates and line with brand KPIs, real-time adjustments were made.
Card Order Placed
Registration to Card Order Placed rate
Registrations
Installs