Personal Care

MyGlamm achieves 1.5X RoAS, reduces CAC



"We at MyGlamm are fortunate to have a trustworthy partner like Vserv. Their sheer dedication and strategy towards optimizing the campaign enabled us to acquire high-quality users. From supporting us to resolve any issues in no time to ensuring higher ROIs Month-on-Month, Vserv ensured to give their best. We are looking forward to strengthening our partnership with Vserv."

Minakshi Khurana Growth My Glamm


Challenge

MyGlamm faced the significant challenge of not only driving in-app product purchases but also increasing app installs to strengthen its market foothold amidst intense competition in the beauty and cosmetics industry.

Solution

With OfferDeck's strategy, we capitalized on popular ad spots within apps to target a relevant audience and drive quality user acquisition. Additionally, we implemented real-time optimization techniques aligned with brand KPIs, effectively reducing the fraud rate and ensuring optimal campaign performance.

Results

1.5X

1.5X RoAS

135K

users acquired within 7 months