Challenge

My11Circle wanted to implement a strategy aimed at engaging dormant users, specifically those who have recently installed or registered the application but have not yet made any purchases

Solution

We unlock the potential to re-engage users of My11Cricle, prompting them to take action and complete transactions. We maintained a careful frequency cap of 1.2 on Offerdeck DSP, preventing ad fatigue while fostering awareness. Impactful creatives with compelling creative copies with different ad specs enhanced the campaign while persuading users to make the transaction.