Health & Fitness

HealthifyMe gains app installs & acquire high value customers



"Reaching out to quality health & fitness enthusiasts has been our goal and we were empowered to achieve this at a consistent growth rate month-on-month with excellent performance marketing support from Vserv. Their understanding of our vision at HealthifyMe and aligned delivery towards the goal has set them apart. Cheers to our continued collaboration!"

Purbasha Banerjee Marketing HealthifyMe


Challenge

HealthifyMe aimed to drive maximum app installs and quality signups while boosting in-app purchases. HealthifyMe aimed to attract engaged users and increase revenue, solidifying its position as a premier health and fitness platform.

Solution

OfferDeck's precise data targeting and real-time performance optimization fueled HealthifyMe's campaign, maintaining a 30-40% rate of High Value Customers (HVC) and reducing fraud to 10%. Leveraging audience data segments, we enhanced the campaign with impactful creatives, driving app installs with the incentive of winning cash prizes.

Results

The Delightful Outcomes Vserv Helped HealthifyMe Reach

43%

High Value Customers Acquired

5.5.5Mn

App Installs Delivered