Entertainment

KukuFM achieved a surge in app installs

Objective

To maximize the app install to registration ratio, KukuFM sought to increase the quantity of app users that installed the app.

Strategy

Utilizing the Offerdeck strategy, reach the right demographic for the campaign by leveraging well-known app ad spots. Real-time campaign optimization reduces fraud and comply with the brand's KPI.

Results

51k+

Conversions

63%

Install to registration rate

434k+

Registrations

685k+

Installs